You remember that fat lazy kid who was in your 5th grade class way back when. The one who spent all his time watching movies and TV to the point where he had memorized all of the Star Wars movies, Airplane 1 &2 and Revenge of the Nerds?
Ya, well guess what, he’s still a fat lazy nerd who knows how to write killer ad copy 
You’ve probably heard it since you were a kid “Watching Too Much TV Isn’t Good For Your Eyes” or maybe “TV is a waste of time”. Well, much like most conventional wisdom, people’s attitudes to TV are wrong! Here are 5 ways you can tighten up your copy writing based on what you see on TV
- Plants: Use foreshadowing to set up a story so you can return to it later. For example, on your PPC ad you can ask a question, but don’t answer it until someone 1/2 down your landing page. If you are targeting gearheads/car enthusiasts looking to increase the horsepower of their V8 engines, you might lead with something like “Learn how cylinder compression is the key to improved horsepower, but don’t address this until midway down your landing page. Someone who is looking to solve the problem associated with increasing engine horsepower will keep reading until they find what they need.
- Pace: Ever notice how some movies have long scenes that build suspense or short choppy sentence fill with action that play to your need for excitement. You can play on this as well.
- Point of View: Write from your point of view; show how you can relate to someone with the problem you are trying to solve.
- Tone: You can be boring or you can draw your readers in with a story the describes the exact situation your product is trying to solve. This ties in well with using the readers point of view
- Point of Attack: All stories have beginning, middle and an end, but there is no law that requires them to be told in that order. Try writing your copy backwards, with the prospect’s problem already being solved and then gradually working in your pitch after you demonstrate how your product solved the problem.