No. It’s not. And that is part of the problem with social media. It gives everyone with a few fingers access to a digital Gutenberg press to blast their thoughts and ideas across the Internet. Just because you can do something doesn’t mean you should do something.
Social media is not about inundating your friends, clients and contacts about your latest flash of brilliance or telling them all about your cool project over and over and over again
And this is part of the reason I keep shutting off my friends feeds in Facebook and Linked in. If I wanted a direct link to your thought or personal promotion of the moment, I’d vulcan mind meld with you more often.
You need to give people a reason to listen to you and chances are that reason isn’t you.
One of the few people I have come across who does this rather well is a recruiter by the name of Harry Joiner. Yes, he uses his twitter feed to post stuff about jobs he is looking to fill, and yes, he represents a source of money for potential hires (so people have a reason to listen), but he also sends plenty of messages about issues that impact his target audiences. People don’t tune him out………on line, he understands the value of an economy of words.
Bottom line, he knows how to get into people’s head space. He knows who his customers are and knows how to talk to them.