Say, something like………….. “custom plastic manufacturing solution”
Although this is a pretty specific search term in that it is 4 words, that last word solution is pretty ambiguous. Are you looking for someone to provide you with solution to your need for custom plastic manufacturing services or are you looking for a software solution for your custom plastic manufacturing business.
This isn’t just a matter of semantics
If you don’t get this right, you can end up spending money on useless clicks and end up with an under-performing marketing campaign.
Well, the best way to avoid this is not to bid on keywords that have any ambiguity to them, but the reality is, this isn’t always possible. – This would be the first step in your sales funnel. Screen out people who don’t want what you are selling.
So now we move down to the second step in the sales funnel – the PPC ad copy.
This is what is going to save you money here and keep your campaign from attracting the wrong people.
So let see how these people deal with the challenge
I guess it is better to be half right………….
All of the ads get it half right…………in terms of getting people to determine if they are selling manufacturing services or software for manufacturers.
But having said that…………….there is still a world of improvement for these ads.
We will tackle that next and see how we can change things up a bit.