In the middle of writing another post and I was interrupted by a cold call by CANPAR to see if I need courier services.
No, I don’t ………why are they even bothering. I use a lot of shipping for my e-commerce business, but I could tell this was a random cold call by the fact they just wanted to speak with whoever was in charge. It was a lazy cold call….
Let’s take a little look at the courier market in Toronto shall we?
Clickity Click!!
Same typical lame PPC ads……..selling the company’s brand when you are looking for a solution to a delivery problem. Same lame ass landing pages
As some who has done a lot of shipping, I am still always confused about how couriers and shipping companies structure their fees, charges and services. Different speeds? Fuel surcharge? No Fuel Surcharge? How about the proper way to fill out a bill of lading? There is a huge information void that needs to be filled here for someone who is interested in buying shipping services
Talk about an industry that offers an excellent opportunity for a company to set up a lead generating program.
Maybe I’ll call them…………….