June 21st, 2010 §
And by and large, sales people are on the losing end of it. 
You know why? Because they typically don’t have any other options. Most companies have such poorly developed lead generating systems that when a salesperson finally gets a qualified prospect they can’t afford for the prospect to walk away, so they end up giving away all their power by doing all the wrong things to turn the prospect into a customer.
Sound like your situation? The average company has such a low amount of respect for their own salespeople, they don’t care if they waste time doing silly things like cold calling random people in the hopes of finding a qualified prospect, so they are definitely not going to be too interested lending a willing ear to some random salesperson calling in the middle of the work day.
Remember that girl in high school guys always asked out, yet she went out with very few? You need to learn how to be that GIRL!
June 16th, 2010 §
Kinda like this.
This is an email asking me if I want to put some advertising on a site that I run.
No big deal, right?
Wrong!!!!
Read the email. It’s not worth the electrons it was written with. I actually feel bad for the client who is paying for this work. You know why?
Its boiler plate garbage.
How can I tell?
Well, first of all there is no addressee on the email, so they didn’t bother to research who to actually talk to about this query.
Second of all, they are asking to put a paid ad on one of my e-commerce sites. Had they taken 4 1/2 minutes to look at the URL, they would clearly be able to tell that I would not put an ad on that site. It’s a branded e-commerce site, not a content site. Why should they know this? Because it is their business to know how to differentiate between the two.
I wonder how much time and money they wasted sending out these emails………….
Spam email courtesy…..More Digital………….where we know how to waste More client Money.
June 14th, 2010 §
In the middle of writing another post and I was interrupted by a cold call by CANPAR to see if I need courier services.
No, I don’t ………why are they even bothering. I use a lot of shipping for my e-commerce business, but I could tell this was a random cold call by the fact they just wanted to speak with whoever was in charge. It was a lazy cold call….
Let’s take a little look at the courier market in Toronto shall we?
Clickity Click!!
Same typical lame PPC ads……..selling the company’s brand when you are looking for a solution to a delivery problem. Same lame ass landing pages
As some who has done a lot of shipping, I am still always confused about how couriers and shipping companies structure their fees, charges and services. Different speeds? Fuel surcharge? No Fuel Surcharge? How about the proper way to fill out a bill of lading? There is a huge information void that needs to be filled here for someone who is interested in buying shipping services
Talk about an industry that offers an excellent opportunity for a company to set up a lead generating program.
Maybe I’ll call them…………….
