hate the game.
It used to be that SEO was all the rage in Internet marketing………….what you do mean you haven’t optimized your site for 7 zillion long tail keywords…..but now it looks like people are whining about the fact that, at the end of the day, they just aren’t that good at it. Maybe the government should intervene and set up rules for fair internet use? Maybe the FTC should regulate search engine optimization. A few people I will be sending boxes of tissue to:
- Stack Exchange’s Joel Spolsky On How SEO Makes The Internet Worse
- Investor: SEO is dead (to startups)
- Is Google’s SEO euphoria killing premium writing on the net?
- Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it
Without getting in to technical details, at the end of the day, the search engines are just mechanical systems that can be gamed. Don’t game them too much and you are a rock star, start doing too well, and you are hurting the Internet (My browser sheds a tear every time I land on a content farm).
Seriously, whose fault is it that some scraped spam site ranks higher than yours? It’s the search engines’ ; Despite all the brain power behind them, they have the information organizational skills of a seven year old, well a lot of seven year olds, on crack, working really fast, with a poor knowledge of the English language (or what ever knowledge you happen to be searching in). The first few results they bring back may be right, but after that it turns in to a game of Scrabble being played by these 7 year old crack smoking kids, none of whom actually speak the same language or even understand the rules…..I think you get the idea.
So, what is left do to? Keep kvetching about how the search engines suck?
Or your can accept the fact that there is an edge to exploit, stop whining about it and start doing it…..like Hearst
Hearst Magazine Increased Web Traffic By 150% with SEO and Wordtracker
I’ll leave you with this clip from Godfather II, where Hyman Roth pretty much sums up the whole SEO situation