The prerequisite of making money online is getting visitors to your site. This means having promotional system in place that tap
s into the problems that people are trying to solve. Take a look at some of these banners and PPC ads to see if and how they work. Here is a sampling from around the industry. It’s far from complete, but gives you an idea. The point is to think of who this ad is targeting. What you are seeing are ads that have been tested with lots of money and lots of page view, so even though these ads may seem explicit, irrelevant or offensive to you, they work. These ads could be tested with upwards of $1,ooo,ooo worth of promotion. Every word that is on the page is there for a reason. Stop blushing and think about how this applies to how you can promote your auto supply business, your flower shop or your IT consulting operation that you are trying to get off the ground.
Have you found out the emotional hot buttons that move you clients? Where there pain (or pleasure) is? The first ad taps into someone looking for an escape from the grind of reality. The second ad goes after people’s lack of knowledge of sexual activities and confronts the
awkwardness of discussing the subject of a lack of sexual gratification with your partner. Talk about going after a PAIN POINT
The third screen shot shows some PPC ads , that, well, could honestly be better written, but some do attempt to address whole issue of discretion and online dating.
Click on the image to read the PPC ads.
Like I said, these ads, and the landing pages they send you are the product of a huge amount of time and testing. Unlike many of the ads you see for doctors, lawyers, flower shops, concrete cutting, a surprising amount of brain and computer power went into them.
Next up, we are going to pick a site for Robert to sign up at and see the method it uses to extract money from his wallet.
If you find this topic distasteful, think about it this way. You are getting millions of dollars of education for free. Once we take a look at the conversion process, we will then shift our focus to the back end and marketing formula